Live betting (especially when talking about football) became a huge hit the very moment it was introduced by the industry. Its popularity is still rising, more and more bettor`s around the world discover the new possibilities it gives. Live betting (or In-Play betting, as some bookmakers name it) totally changed the way punters think about the game. The main difference between traditional and Live betting is that in Live betting, you make your decisions based on tendencies you see in the game (even in case you don't actually watch the match, most bookmakers provide an accurate news feed). What is it in Live betting that makes so many people choose it? For some it is the unique ability to watch part of the game before placing your bet, for others - the benefits of the odds movement. We have checked the best Live football betting sites, tracked their bonuses and now we are representing what we have discovered. Our criteria is based on essential indicators such as: overall reputation of the bookmaker, bets variety, odds value, quality of the live coverage, etc.
Here we will present the top 3 sites in terms of Live betting. For those of you who are familiar with the bookmaking world, the list will be no surprise. The bookmakers which hold the highest standards in classical betting provide the best service in terms of Live betting, as well.
Betfair are one of the UK's biggest online bookmakers. The company's headquarters is situated in Hammersmith, West London. An important fact is that Betfair run the largest peer-to-peer sports exchange in the world, an attestation for their commitment in betting business. Being one of the top- ranked bookmakers, Betfair are famous for their generous bonus system. Let's start with the welcome bonus. Bet at least £5 (Live or in advance) and they will match your first bet up to £50. Live bettors may get 50% added to their first Cash Out (up to £25, though). Cash Out is a feature that puts you in control of your live bets, it allows you to take your winnings (or cut your losses if you have a bad feeling) before the game is over. Compared to all reviewed bookmakers, Betfair deserve our deepest admiration, namely because of the excellent odds, the very well functioning In-play section and the good bonuses.
Ladbrokes is probably the most recognized trademark on the British bookmaking market. With over 2,400 retail betting shops across UK and Ireland the brand is known to everybody. Ladbrokes put the best practices of their betting shops into their online sportsbook. At Ladbrokes you begin with a sign-up bonus worth up to £50. (Just make sure you enter F50 in the bonus field on registration) Betting experience with Ladbrokes is rich, the odds and the betting options variety are better, compared to other bookies.
William Hill are an institution in bookmaking business. In case you still don't have an account with them, you may get your first bet doubled (up to £25). Just use the promo code F25 when registering. There are £25 extra on your first deposit if it's made via a mobile device. William Hill are very advanced in terms of Live betting. They cover a wide range of events, and which is more important - they have a broadcast section on the site so you can watch the games you bet on. Tip Advisor is another useful feature, if you feel like discussing football with fellow punters. For those of you who have a deeper interest in the game, William Hill have created a fantasy football manager platform, on which you can build a team made up of your favourite players and win some free cash if you are good enough.
In case you already have an account with the bookmakers listed above, you still can get a sign-up bonus from one of the other two sportsbooks we recommend.
Founded at the threshold of the new century, Bet365 is a leading bookmaker in the UK. The operator offers a 100% deposit bonus up to £200. In order to get it, you need to enter the bonus code you will receive after signing up. Bet365 have a complete set of gambling services, but their In-play feature stands out. All active account holders may enjoy live streaming from various events. Even though their live console is world class, the product is being constantly improved.
BetVictor have been around since 1946 and they have managed to establish themselves among the most popular betting operators. All new customers are entitled to get a Free Bet up to £40. To qualify for the promotion, your first bet has to be placed at odds of Evens (2.00) or greater. The BetVictor website has a nice In-play section containing a wide variety of sporting events. There is also a good selection of virtual sports to bet on along with other exciting features.